The summer campaign for Frenchgate included a diverse range of disciplines. The aim was to engage the public with creative visuals, a great competition and a range of fun shows and activities, within the centre, culminating with the main event - the fashion show.
This three month campaign consisted of two major elements. Firstly, a competition for one lucky family to be crowned the “Frenchgate Family” and the second, the fashion show, to celebrate the start of the Autumn/Winter collections.
Creative was delivered across a range of mediums including radio, press, digital and POS. We not only provided the overall campaign concept and visuals but also organized and managed the competition, events and fashion show.