Case Study:

The Planters
Services Involved: Brand Development, Strategic Planning, POS, Digital, Outdoor, Print, Press

The Planters Restaurant is an award-winning restaurant based in Waringstown, they approached FACE with the challenge of rebranding their business.  With an established restaurant and the relaunch of a nightclub within the complex this was a challenge we relish.

The aim of the project was to ensure that we maintained customer loyalty within the restaurant while attracting new customers from a wider catchment area. We worked closely with The Planters’ management team to cross sell the new nightclub (which we also branded and create strategies for) to existing patrons within the over 21 market.

Creative was produced for all signage and POS materials from posters to menus. Both online and offline channels were ultised in order to promote the launch of the new club and venue along with a strategic marketing plan for all aspects of the venue including weddings, conferences and private functions.

2012 is going to be an exciting year for the group as they continue to expand and develop their name within the hospitably sector. Two more venues have already been secured so keep an eye for future case studies on these new projects.